Case studies with measurable outcomes.
A curated snapshot of engagements across SaaS, D2C and marketplace clients — the strategy, the systems, and the numbers.
Every project here states what it measured, what it assumed, and what it could not know — projections are labelled, targets are labelled, and limitations are documented rather than hidden.
Endo45 — Strategic Digital Growth & AEO
A 16-week commissioned engagement for a New Zealand endometriosis platform that answer engines rated first — and never mentioned. Client: Juliet Oliver, Founder. Academic supervisor: Dr Lily Wisker.
96% branded, 0% unbranded
Rewardly — Digital Business & Innovation
Explored a dream digital-business concept through an innovation lens — customer problem, value proposition and business-model thinking. Supervisor: Prof. Noushad Feroz.
$25B market, 2 players
Blackstone Chauffeur — Digital Campaign
A six-month campaign proposal for a premium NZ chauffeur service with a strong offer and almost no way to be found. Supervisor: Dr Surej P. John.
NZ$30k, 6-month plan
SaaS Organic Growth
Rebuilt topical authority and content velocity for a B2B SaaS, tripling non-branded impressions in 9 months.
+312% organic traffic
D2C Brand Launch
Full-funnel launch playbook — keyword clusters, landing pages, and paid-organic feedback loops.
0 → 45k monthly visits
Marketplace SEO Audit
Fixed crawl waste and templated internal linking to unlock long-tail category discovery.
+68% indexed pages