The Journey

Curiosity, compounded.

I'm Vikas — a digital strategist who thinks in systems. I like the messy middle between data and story: keyword clusters that become editorial calendars, dashboards that spark brand campaigns, and small experiments that turn into full playbooks.

How I work

  • · Diagnose before prescribing.
  • · Ship weekly, refine monthly.
  • · Measure the metric that pays rent.
  • · Write everything down.

  1. 2019

    First campaign shipped

    Started as a junior SEO analyst, learned the craft by shipping every week.

  2. 2021

    Led content at scale

    Owned editorial strategy for a Series-B SaaS — 3x organic pipeline in a year.

  3. 2023

    Independent practice

    Started consulting for founders who care about durable, compounding channels.

  4. Now

    Strategist & builder

    Blending SEO, content and analytics with a healthy dose of taste.

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